We are excited to announce that Publish2’s platform for editorial optimization is now FREE for any publisher using our native advertising platform, which is available on a revenue share basis.
Publishers can use our native advertising platform for local sales or join our national advertiser network (or both). Unlike most ad technology that automates ad delivery based on algorithms, Publish2’s native ad platform is based on enabling human editorial judgment. Publishers have a simple interface for efficiently curating content from advertisers, to ensure only the highest quality content that fits with their editorial brand is published.
The success of native advertising will be based on the same success factors as any editorial endeavour — packaging only the best, most relevant content that creates real value for readers. Publish2’s native ad platform enables publishers to integrate native ad content by doing what they do best, efficiently and at scale.
Native advertising is fully integrated with our platform for editorial optimization, so the benefits go hand-in-hand. With our editorial platform, publishers can overcome the limitations of their existing web CMS and legacy editorial systems, without having to upgrade or buy expensive new systems:
- Create digital-first workflows (reverse publishing)
- Create feeds for apps, mobile, and web that seamlessly combine content from print, blogs, partners, and wire services
- Share content across newsrooms easily and efficiently, for regional networks or an internal news service
- Syndicate content directly into the CMS and editorial system of partners to optimize workflow, tracking, and branding
- Automate workflows or enable efficient editorial curation
Publish2 is the only platform designed to curate, optimize, and distribute both editorial and native ad content at scale, with turnkey integration for any CMS.
Brands are poised to shift huge dollars into native advertising. At the same time, CMS and editorial system vendors are more expensive than ever.
With Publish2, publishers can liberate their content management at no cost, and ride the wave of native advertising to grow digital revenue.
Get in touch to learn more.
